[Shanghai, May 19, 2024]On May 19th, the 27th Bakery China exhibition officially opened today at the National Exhibition and Convention Center in Shanghai. As the Chinese subsidiary of global dairy leader Savencia, Sinodis made a prominent appearance with its renowned brands, including Elle &Vire, Valrhona, Milkana, Corman, JOYHANA, and Lescure, demonstrating its comprehensive expertise in bakery, pastry, and dessert sectors. This year, Sinodis not only unveiled upgrades to its multi-functional B2B digital platform, MySinodis, but also debuted two new whipping cream innovations under Elle &Vire and Corman. With forward-looking insight into market trends, Sinodis continues to deliver product and service solutions for foodservice professionals, paving the way for a new era with guilt-free indulgence.
Sinodis makes an appearance at the 27th Bakery China exhibition
Enhancedmulti-functional digital platform for a seamless service experience
Following the successful debut of its independently developed B2B digital platform, MySinodis, Sinodis continues to enrich the platform to improve overall user experience. Designed as a one-stop solution, MySinodis brings together online ordering, creative recipes, technical information, market insights, chef demonstration videos and livestreams.
In this latest upgrade, Sinodis introduced new features including Pro Academy, Beginner’s Guide, and Message Center, while enhancing usability through improved layout and smarter navigation. By bridging online tools with offline services, MySinodis continues to strengthen its presence in the industry, offering customers full solutions and supporting them to grow business.
Elle &Vireunveils FINESSEto revolutionizethe future ofguilt-free dessert
On the first day of Bakery China 2025, Elle &Vire hosted a launch event to unveil its strategic innovation, FINESSE, a light whipping cream with only 25% fat. This groundbreaking product marks the dawn of the new experience with guilt-free indulgence.
Elle &Vire FINESSE (25% Fat)
Founded in Normandy, France, Elle &Vire draws upon the region’s rich natural resources and premium milk supply, combined with advanced dairy expertise, to craft a diverse range of high-quality dairy products. After extensive R&D, Elle &Vire has broken through the technical barrier of low-fat whipping cream with only 25% fat, achieving a 3* whipping rate while maintaining a short label with only an emulsifier and a stabilizer, resulting a smooth, airy texture with a fresh dairy aroma. This innovation redefines consumer expectations of light cream, delivering a refined dessert experience with guilt-free indulgence and brings new possibilities for industry.
At the event, Nicolas Boussin, a world-renowned pastry chef and holder of the prestigious Meilleur Ouvrier de France (MOF) title since 2000, delivered a live demonstration showcasing the exceptional performance and ease of use of FINESSE light whipping cream to both trade professionals and dessert enthusiasts alike.
MOF Nicolas Boussin conducts a live public demonstration
Selected High-Quality Domestic Milk Sources, Interpreting a Pure New Choice
At the same time, the new Corman Pure Whipping Cream (38% Fat) targets market demands for "clean labels" and "quality". As the first domestic clean-label whipping cream with 38% fat content under Corman brand, its ingredient list contains only 100% raw milk, achieving true 0 additives*, preserving the natural richness of fresh dairy. The 38% fat content not only offers Corman Pure Whipping Cream with offers a luxuriously smooth texture, milk-white hue and rich milk aroma, while also achieving exceptional whipping properties, stability and performance. Corman Pure Whipping Cream uses high-quality domestic milk sources and a strong supply chain system to provide stable and convenient support for the daily work of Chinese culinary professionals, helping industry upgrading and innovation with high-quality local Chinese whipping cream.
Corman PURE Whipping Cream (38% Fat)
Breaking technical barriers to provide a modernexperience withguilt-free indulgence
As consumers increasingly prioritize health-conscious eating and low-fat diets become mainstream, high-fat and high-sugar baking ingredients can no longer meet the advanced needs of the modern market. Sinodis has proactively responded to market trends to launch Elle &Vire FINESSE and Corman Pure Whipping Cream, leading the way in delivering a modern dessert experience with guilt-free indulgence and respond to the market's dual expectations for healthy quality and natural flavors.
The simultaneous launch of the two new products, is also a key part of Sinodis' strategic brand upgrade. As the cornerstone of its health-focused product line, FINESSE represents not only Sinodis’ commitment to market trends but also a valuable opportunity for clients to tap into the growing demand for health-conscious products, which means Sinodis’s transitioning from a "high-quality baking ingredient supplier" to a "healthy dessert solution provider". At the same time, Corman Pure Whipping Cream has filled the gap in the domestic high-end whipping cream market. Sinodis will continue to expand its portfolio, offering premium cream products and complete service support to cater to the evolving needs of the foodservice industry.
Classic brands that strive for excellence
At the exhibition, Sinodis also displayed a wide range of products from the group’s classic brands such as Elle &Vire, Valrhona, JOYHANA, Adamance and Lescure.
Elle &Vireoriginates from Normandy, France, where the natural terroir produces high quality milk. Thanks to its unique and unrivalled dairy know-how, chefs are equipped to explore a world of limitless possibilities in creative F&B delights.
The century-old brand Valrhona, continues to dedicate its expertise, high standards and passion to helping China food professionals push their creative boundaries and perfect their craftsmanship, as well as broaden the horizons for F&B through social impact and the environmentalism.
With its signature whipping cream, JOYHANAalso shined at the exhibition. The brand is equipped with the most advanced production line to transform high-quality milk into delicious whipping cream and help every chef experience the joy of creating masterpieces.
Adamance focuses on premium fruit purees, offering 100% fruit-based products with zero added sugar or additives.
Lescure, with over 136 years of rich history, is renowned for its traditional approach to crafting high-quality products, making it the top choice for discerning pastry chefs.
General Manager of Sinodis Denis VERGNEAU
Denis VERGNEAU, General Manager of Sinodis, stated: “We are delighted to participate in Bakery China again and sincerely appreciate the platform provided by the organizers, which allows us to comprehensively showcase our high-quality products and latest offerings of our major brands to our customers. It is a perfect opportunity to capture market and industry trends through direct on-site experiences and industry dialogues. Sinodis believes that innovation must be rooted in keen insight into trends and precise responses to demand, and we are proud to launch our new light whipping cream product to meet consumer needs and help foodservice professionals bring innovation to life. Sinodis champions the spirit of innovation and adapts to changes in market demand to provide all-round excellence, helping professionals achieve the crafting experiences they want.”
Sinodis has steadfastly committed to inspiring inspire the experiences for food industry professionals across China. In response to the growing consumer demand for natural, premium ingredients and functional products, Sinodis is equipping the foodservice sector with sophisticated solutions that strike a seamless balance between health and commercial value. Looking ahead, Sinodis will continue to blend technological innovation with localized approaches. By delivering exceptional products and services, Sinodis is positioned to meet the increasing demand for diverse, health-conscious culinary solutions within the dynamic foodservice market in China.
3* whipping time refers to the volume of whipped cream being three times that of the liquid cream before whipping
The ingredient list does not contain stabilizers, emulsifiers, colorants, and other additives permitted in whipping cream by GB2760.