At PT Expo China 2026 in Beijing, China Mobile Shandong Co., Ltd. (China Mobile Shandong), China Mobile Online Marketing Service Center (CMOS), and Huawei Technologies Co., Ltd. (Huawei) won first prize of ICT China 2026 cases, for their joint submission 'China Mobile 5G-A Experience Renewal E2E Standard Practice.' The practice, based on China Mobile's Experience Monetization 2.0 standard solution, focuses on service renewal and transforms how users experience and interact with mobile networks. It introduces a new communications service model in which network experiences are tangible, visible, and interactive, while providing a replicable and scalable approach for the industry.
Innovation and Breakthrough: Intelligent E2E Capabilities Transform Users' Network Experience
Leveraging real-time service awareness and assurance capabilities, the solution can provide users with 1.5x and 2x deterministic network services, delivering more predictable network performance. In high-density, high-traffic scenarios such as concerts and sports stadiums, dedicated high-speed channels help ensure smooth video streaming and online gaming, even in crowded environments. Meanwhile, the newly launched dynamic, interactive UE Logo brings network capabilities from the backend to the mobile screen. Users can view their real-time network speed, status, and assurance tier, transforming the network experience from a 'black box' into one with greater visibility and transparency.
The essence of service renewal is transforming the network from a mere backend connectivity function into an interactive and responsive service. The solution introduces a 'dynamic interaction portal' that integrates poor-quality-of-experience event detection with seamless service purchasing. Users can simply tap the dynamic UE Logo at the top of their screens to open the service interface, check plan details and real-time speeds, or subscribe to acceleration options with one click. Crucially, the network detects service experience in real time. If lagging or frame freezing occurs, a capsule alert automatically pops up in the live window, enabling users to initiate a one-click repair. This design shifts services from passive connectivity to proactive support. Together, these capabilities enable the network to proactively identify service issues and offer users timely solutions, giving them greater control over their network experience.
Outlook: Advancing 5G-A Operations Through User Experience
China Mobile Shandong and Huawei have been collaborating in innovative applications and commercial rollouts of intelligent 5G-A capabilities, building benchmark practices for Experience Monetization 2.0. This practice not only supports digital development in Shandong but also provides a replicable and scalable approach to 5G-A experience monetization across the telecom industry.
In August 2026, China Mobile Shandong officially launched trial commercial capabilities for Experience Monetization 2.0, marking a transition from technical verification to full commercial application.
Looking ahead, China Mobile will continue collaborating with Huawei on the Experience Monetization 2.0 standard solution to build a comprehensive ecosystem spanning connectivity, experience, and user benefits. By integrating this with GoTone tier benefits, China Mobile aims to turn network interactions into more personalized and valuable experiences, unlocking new growth opportunities in the 5G-A era.