Baidu Group recently announced its financial results for the 2025 fiscal year. Data shows that the company's total revenue for the 2025 fiscal year reached RMB 129.1 billion, representing a year-on-year decrease of 3%. Net profit attributable to shareholders was RMB 5.6 billion, a year-on-year decline of 76%, primarily dragged down by a full-year long-term asset impairment loss of RMB 16.19 billion.
In the fourth quarter of 2025, revenue stood at RMB 32.74 billion, up 1% year-on-year. AI business revenue for the quarter reached RMB 11.3 billion, accounting for 43% of Baidu's general business income. Net profit attributable to shareholders was RMB 1.8 billion, achieving a turnaround from a loss in the same period last year to a profit. Operating cash flow turned positive in the second half of the year, generating a total of RMB 3.9 billion, indicating a gradual recovery in the core business's cash-generating capability.
The report indicates that in 2025, Baidu's AI cloud revenue increased by 34% year-on-year. Full-year revenue from AI applications surpassed RMB 10 billion, while revenue from AI-native marketing services grew by 301% year-on-year.
As of December 2025, Baidu App boasted 679 million monthly active users (MAUs), and Wenxin Assistant had 202 million MAUs. Since the launch of the Spring Festival red envelope campaign, Wenxin Assistant's MAUs have quadrupled year-on-year. Apollo Go has provided over 20 million rides globally, with total autonomous driving mileage exceeding 300 million kilometers.