At the China Mobile Global Partner Conference 2025, Liu Yang, Deputy General Manager of China Mobile's Market Management Department, announced in a keynote speech that the GoTone brand has officially entered a new phase of 5G-A.
As a premium customer brand under China Mobile, GoTone has undergone 31 years of development and development, consistently keeping pace with the advancement of China's mobile communications business.
Liu Yang explained that on May 15 this year, China Mobile launched the "GoTone Upgrade Plan," aiming to deliver an unprecedented service experience for 200 million of its high-end customers through comprehensive enhancements in functional value, experiential value, and emotional value. In terms of network services, the plan includes all-around upgrades such as prioritized network access, peak data rate guarantees, customized application logos, and intelligent application acceleration. These benefits are not only offered free of charge to Diamond Card users but are also integrated into the 5G-A package system, allowing regular users to opt for them as needed through add-on packages.
It was revealed that by the end of September, the related network benefits and services had already covered over 45 million users. To promote the integration of the cutting-edge 5G-A technology from the laboratory into public daily life, China Mobile also launched the "GoTone 5G-A Public Experience Ambassador" initiative. Focusing on four major scenarios—entertainment, culture and tourism, sports, and technology—the company successfully organized 10 offline experience events across 10 provinces and cities, generating over 450 million impressions.