Malaysian Operator Offers Sms Blocking Facility

Malaysian operator Maxis has ordered an SMS service platform from Acision which will enable its subscribers to block unsolicited SMS, or SMS spam, set up automatic replies and automatically copy messages to another mobile number - all from their handset.

Dr. Nikolai Dobberstein, Head of Strategy and New Businesses, Maxis, commented: “Maxis is the first in Malaysia and amongst the first three in the region to offer this integrated SMS-management service. In fact, the Acision’s Message Plus platform has allowed Maxis to be the first mobile operator globally to enable a customer-activated Anti-Spam solution which blocks out local spam messages. For Maxis, this blacklist feature complements our ongoing efforts in combating local spam issues. Our customers can now, at their own accord, personalise and block of spam SMS from reaching their mobile phones.

Boudewijn Pesch, Managing Director, Asia Pacific, Acision added: “SMS volume growth is only the first part of the story for operators like Maxis. Once the volumes are there it is essential that the operator starts to differentiate themselves, adding features and functionalities to enhance their text messaging offering. Personalized messaging for P2P customers at Maxis is ‘ just’ the first step in an initiative that will see enterprises, wholesale, internet applications benefit from advanced personalized messaging.”



Source:cellular-news