The China Academy of Information and Communications Technology recently released the "September 2024 Domestic Mobile Phone Market Analysis Report." The report shows that in September, domestic market smartphone shipments were 25.371 million units, a decrease of 23.8% year-on-year, of which 5G phones were 22.316 million units, a decrease of 22.3% year-on-year, accounting for 88.0% of the total mobile phone shipments during the same period. From January to September, the domestic market smartphone shipments were 220 million units, an increase of 9.9% year-on-year, of which 5G phones were 187 million units, an increase of 15.7% year-on-year, accounting for 84.9% of the total mobile phone shipments during the same period.
In September, 35 new mobile phone models were launched in the domestic market, a decrease of 16.7% year-on-year, of which 13 were 5G phones, a decrease of 35.0% year-on-year, accounting for 37.1% of the new mobile phone models launched during the same period. From January to September, 316 new mobile phone models were launched in the domestic market, a decrease of 5.7% year-on-year, of which 164 were 5G phones, an increase of 7.2% year-on-year, accounting for 51.9% of the new mobile phone models launched during the same period.
In September, domestic brand smartphone shipments were 20.359 million units, a decrease of 18.4% year-on-year, accounting for 80.2% of the total mobile phone shipments during the same period; 34 new models were launched, a decrease of 17.1% year-on-year, accounting for 97.1% of the new mobile phone models launched during the same period. From January to September, domestic brand smartphone shipments were 188 million units, an increase of 15.2% year-on-year, accounting for 85.3% of the total mobile phone shipments during the same period; 294 new models were launched, a decrease of 4.2% year-on-year, accounting for 93.0% of the new mobile phone models launched during the same period.