Network Convergence

Taiwan market: 3D TV penetration rate to reach 14-15% in 2012

Updated:2011/12/12 10:31

Chimei, BenQ and other vendors are expected to launch more 3D TV models in the Taiwan market in 2012 with the penetration rate of 3D TVs in the local TV market to reach 14-15% in the year compared to 3-4% in 2010 and 7-8% in 2011, according to industry sources.

To capitalize on year-end demand, Chimei has recently launched a series of 3D LED TVs with sizes ranging from 42-, 46- and 55-inch, emphasizing its active 3D or 2D-to-3D conversion technologies.

Sony recently lowered prices for its mainstream 40-inch 3D models to maintain its leadership in the local market, of which the Japan-based vendor is expected to capture a 20% share by year-end 2011, the sources estimated.

BenQ has released 46- and 55-inch 3D TVs in China and plans to also introduce these two models into the Taiwan market in the first quarter of 2012.

Meanwhile, the penetration rate of LED TVs in the local market is expected to top 45% by the fourth quarter of 2012 before reaching 50% in the first half of 2012 and 60% by the end of the year, said the sources.

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