On February 27, Meizu Technology issued a strategic transformation announcement, declaring the suspension of self-developed hardware projects for new domestic mobile phone models. The company is actively engaging with third-party hardware partners, while its existing operations remain unaffected.
Meizu Technology emphasized that the suspension of new domestic mobile phone development is not a farewell but a carefully considered strategic choice. The company is undergoing a comprehensive strategic transformation, shifting from a hardware-centric approach to an AI-driven software product-oriented direction in the new AI era. This transformation aims to build a sound enterprise operation based on the Flyme open ecosystem.
According to the announcement, Flyme Auto has already been installed in over 2.26 million vehicles by 2025, establishing itself as the leading intelligent cockpit system in China. The company aims to collaborate with Geely Group to achieve 3 million vehicle installations by 2026. Additionally, partnerships with several internationally renowned automotive groups are progressing smoothly both domestically and internationally.