On the afternoon of April 16, HarmonyOS Smart Mobility announced at its new product launch event that orders for the AITO M8 have surpassed 150,000 units. As of April 15, 2025, HarmonyOS Smart Mobility has delivered a total of 700,000 vehicles.
The pre-sale price for the AITO M8 starts at 368,000 yuan, and it was officially launched on April 16 during the HarmonyOS Smart Mobility new product launch event. This marks another significant step for the brand in the high-end smart mobility sector.
The AITO M8 is positioned as an "all-scenario intelligent luxury SUV," with its core advantage being the deep integration of Huawei's HarmonyOS. This allows seamless connectivity across multiple terminals such as in-car systems, smartphones, and smart home devices.
Currently, the high demand for the AITO M8 has raised concerns about HarmonyOS Smart Mobility's production capacity and delivery capabilities. If the company can maintain the delivery efficiency demonstrated with the AITO M7 and M5, it has the potential to challenge traditional luxury brands' market share in the new energy vehicle market priced above 300,000 yuan, becoming a dark horse in the intelligent automotive sector by 2025.