On October 17, the China Academy of Information and Communications Technology released the "Analysis Report on the Domestic Mobile Phone Market Operation in July 2025."
The report shows that in July, mobile phone shipments in the domestic market reached 28.093 million units, a year-on-year increase of 16.1%. Among them, 5G phone shipments were 22.621 million units, a year-on-year increase of 9.5%, accounting for 80.5% of total mobile phone shipments during the same period. In the first seven months, domestic market mobile phone shipments totaled 169 million units, a year-on-year decrease of 1.1%. Among them, 5G phone shipments were 143 million units, a year-on-year decrease of 1.2%, accounting for 84.7% of total mobile phone shipments during the same period.
In July, 48 new mobile phone models were launched in the domestic market, a year-on-year increase of 65.5%. Among them, 23 were 5G phone models, a year-on-year increase of 76.9%, accounting for 47.9% of the new models launched during the same period. From January to July, 286 new mobile phone models were launched in the domestic market, a year-on-year increase of 16.7%. Among them, 126 were 5G phone models, a year-on-year decrease of 5.3%, accounting for 44.1% of the new models launched during the same period.
In July, domestic brand mobile phone shipments reached 25.345 million units, a year-on-year increase of 16.1%, accounting for 90.2% of total mobile phone shipments during the same period. Domestic brands launched 45 new models, a year-on-year increase of 60.7%, accounting for 93.8% of the new models launched during the same period. From January to July, domestic brand mobile phone shipments totaled 147 million units, a year-on-year increase of 1.3%, accounting for 87.2% of total mobile phone shipments during the same period. Domestic brands launched 271 new models, a year-on-year increase of 17.3%, accounting for 94.8% of the new models launched during the same period.