OPPO: Has Confidence to Launch 5G Smartphones in the First Batch

Updated:2018/2/1 15:23

At the "2018 Qualcomm Technology Day" held on January 25 in Beijing, the CEO of OPPO Chen Mingyong said that OPPO has made general plans for 5G three years ago and accumulated rich experience. In the future, OPPO will be in the first batch of vendors in launching 5G mobile phones.

Chen Mingyong said, 5G will bring opportunities to a wide range of industries including AI, but AI doesn’t need to be deified, it will eventually focus on users’ core demands. Therefore, OPPO has always conducted AI technology applications to improve users’ experience, including face recognition technology and AI beautified technology. In the future, OPPO will continue to promote user-centered applications of 5G mobile phones and improve users’ mobile experience in their daily lives.

When talking about OPPO's overseas marketing strategy in 2018, Chen said that there is no strict difference between overseas and Chinese markets, good products are global choices. OPPO has made excellent achievements in China, it will gradually enter Southeast Asia, India and other markets in the future.

OPPO will not take the extensive development mode, but enter the next market after making achievements in the present one. In the next stage, OPPO will enter Japanese and European markets, providing ultimate technology experience for more users in the world.

It is worth mentioning that OPPO and other three OEM manufacturers each signed a MoU with Qualcomm at the summit, purchasing no less than $2 billion RF front-end components from Qualcomm in the next three years.

"In the future, we hope to deepen the cooperation with Qualcomm to promote the healthy and sustainable development of mobile device industry through collaborative innovation, and create more value for our users", Chen said.

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