The new HUAWEI Pura 70 series was officially released on April 18 at 10:08 am on the HUAWEI Mall and sold out in just about a minute.
Similar to last year's Mate 60, the Pura 70 series adopts the "Pioneer Program" model. According to a letter addressed to HUAWEI users, the first models available for sale are the Pura 70 Ultra and Pura 70 Pro, allowing some consumers to experience the artistic aesthetics of the camera.
The Pura 70 series features a brand new design, setting a new trend in aesthetics. The back panel's light woven grid design is inspired by the interplay of light and shadows in modern architecture, and the star pattern is crafted using a high-definition embroidery and embossing technique. The Pura 70 series pushes the boundaries of mobile photography with its innovative super-focused telescopic camera, ultra-high-speed shooting, super-focused macro shots, and further advancements in portrait, night scene, telephoto, and video capabilities.
The Pura 70 series is equipped with the new HarmonyOS 4.2, delivering a more enjoyable, intelligent, and smooth flagship experience. In addition, the Beidou satellite messaging has been upgraded to support image messages. The entire series supports AI remote control and smart payment, and is integrated with the Pangu model, bringing applications such as A1 elimination and A1 cloud enhancement.
On the HUAWEI Mall, the Pura 70 series includes four versions: Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra, with starting prices of 5499 yuan, 6499 yuan, 7999 yuan, and 9999 yuan, respectively. The RAM options include 12GB and 16GB, with storage starting at 256GB and going up to 1TB. Although the official processor information has not been disclosed, according to several tech bloggers and user tests, the Pura 70 Pro and Pura 70 Ultra are equipped with the new Kirin 9010 chipset.