VRShop Secures Certification from China’s National Copyright Administration
(By Lin Tangjia) Recently, the “VR E-commerce Store System V1.0 Based on Virtual Reality Technology” (abbreviated as VRShop), developed by Wang Zhijie, R&D Director at Shenzhen Fengniu Technology Co., Ltd., has officially received the Computer Software Copyright Registration Certificate from China’s National Copyright Administration. The certificate is registered under No. 13477562, with Registration No. 2024SR1073689. This certification underscores Fengniu Technology’s significant progress in innovating at the intersection of virtual reality (VR) technology and e-commerce, offering a cutting-edge technological solution for the e-commerce industry’s evolution.
VR Technology Revolutionizes E-commerce, Heralding a New Era of Immersive Shopping
VRShop represents a pivotal breakthrough in Wang Zhijie’s efforts to seamlessly integrate VR technology with e-commerce. The system leverages VR to create an immersive shopping environment where consumers can enter virtual stores via VR devices, browse products, try on clothing, and test items, substantially enhancing the realism and interactivity of the shopping experience.
Reports indicate that VRShop’s core functionalities encompass virtual store construction, immersive shopping experiences, intelligent recommendations coupled with data analysis, and multi-platform compatibility. Merchants can swiftly establish virtual stores using VRShop, customizing layouts, product displays, and decor to create unique shopping environments. Consumers can navigate virtual stores freely using VR devices, examining products in detail and even virtually trying on or testing items, significantly boosting engagement and enjoyment. The platform incorporates smart recommendation algorithms that suggest relevant products in real-time based on user behavior. Furthermore, its robust data analysis capabilities help merchants gain precise insights into consumer needs, optimizing product placement and marketing strategies. VRShop’s strong multi-platform compatibility supports various VR devices and integrates seamlessly with existing e-commerce platforms, allowing merchants to rapidly implement VR shopping features without overhauling their current setups.
Technological Innovation Drives Industry Advancement
Wang Zhijie, the mastermind behind VRShop, is a graduate of Guangdong University of Technology, specializing in e-commerce with particular expertise in “VR + E-commerce” scenario design. He has successfully developed multiple cost-effective PC-based VR and visual simulation systems and solutions. VRShop not only shows promising applications in e-commerce but also charts new territories for VR industry innovation. By merging VR technology with e-commerce, the system transcends the limitations of traditional 2D e-commerce platforms, offering consumers a more intuitive and lifelike shopping experience. Concurrently, its intelligent recommendation and data analysis features provide merchants with sophisticated marketing tools to enhance sales conversion rates.
Wang Zhijie explained, “VRShop’s launch aims to not only elevate the consumer shopping experience but also catalyze the digital transformation of the e-commerce sector. Through VR technology, merchants can offer a more realistic and interactive shopping environment while leveraging data analysis to refine operational strategies and boost overall efficiency.”
For the VR industry, VRShop’s successful development expands the technology’s application scope. Historically, VR technology was predominantly used in entertainment, such as gaming and film. However, the introduction of VR e-commerce systems like VRShop fully explores VR’s potential in the commercial realm. Looking ahead, as 5G networks become ubiquitous and VR devices continue to advance, VR e-commerce is poised to emerge as a mainstream model within the e-commerce industry.